Final Designs

Design Concepts

Me, myself, and this Wacom Tablet

This is the only kind of drawing tablet I own. It's Wacom Intuos3, Medium size and I received this for my birthday gift five years ago and I have been using it ever since.

Back when I was a lot younger the only drawing surface I had access to was a piece of paper and traditional writing utensils such as pencils and pens. Of course, hundreds of sheets of papers were grinded to bring my visual fantasies about, with many completely forgettable creations as a result of my puny human brain.

Fast forward several years when my puny human brain evolved into less-puny human brain and my stick figures developed into slightly plausible human figure, I came across a drawing tutorial that made a mention of "Wacom Tablet." Curiously, I looked the unfamiliar term on the almighty Google in order to enhance my knowledge on this "Wacom Tablet."

Then a whole new world opened up to me. This mythical tool allowed the wielder to create art unlike any other. It felt like magic. I wanted it. My very soul craved for a taste of its magic as I anxiously chowed down on a bowl of instant noodles I had in my hand as I continued my research. One tablet to rule them all.

Again, fast forward few more years in 2005. I receive the fabled tool during late summer. I hook it up, open up Notepad, close Notepad, open up Paint, and began my reign of pure, unadulterated terror as I annihilated the blankness of canvas in favor of whatever the heck I was drawing back then. All I remember was that it was one of the third greatest moments of my life.

Wearing my first fancy hat has nothing compared to this.

Color Palettes and Pitch Idea

For the project I decided to use palettes taken from famous landmarks using ColourLovers website.

St. Basil's Cathedral, Russia

Stonehenge, England

Taj Mahal, India

Pitch Idea: I've chosen to go with drawing tablets (Wacom Tablet, Bamboo, Wii Draw, etc.) to represent my ad campaign. The idea is to put the pad on top of a photo representing a famous landmark and creating a new drawing through the tablet drawing area.

This sketch represents the general idea of my campaign. There's also a plan to put in new drawings in addition to the ones already represented in the photo, much like how movies add CGI renditions in background to create a fictional setting, such as locations in Lord of the Rings and Snow Fortress dream level in Inception.

It all begins with a single stroke

Alternative Tagline: “The world is your canvas”

I'm sure as a child everyone has come across some form of entertainment through art such as comic books, cartoons, and exhibitions. Back when I was younger and still stuck around for Saturday morning cartoons, I was always infatuated by commercials and movies that incorporated both art and live-action within the scene. My attention was always occupied from the blending between actors in real or fictional environment interacting with animated objects, forming a very noticeable contrast between textured and monochromatic reality and contours and bright palettes of cartoons.

Geico's iconic gecko is blended into real environment using three-dimensional rendering.

Perhaps it was my fantasy desire to see such bright, cel-shaded shapes with rough outlines come about in reality that got me interested in live-action/animation style that we commonly see in television screens, whether they be the gecko from Geico commercials, Captain Crunch or Looney Tunes characters in Space Jam (And I guess also Mr. Opportunity from Honda, but I have an irrational dislike against him for some reason I can not fathom).

Mr. Opportunity is a cartoon character, who is animated within the real world interacting with live actors.

He also promotes cars. Just saying.

On the other hand, unusual application of art styles in real-world environment also gets my attention, since we do not often see stop motion animation using solely vegetables and salad dressings or cover entire building side with orange fabric. We also do not see art created by driving a car with painted tires around a gigantic canvas, which was exactly the case for BMW Z4 Roadster's promotion “Expression of Joy” in which the driver was issued a remote-controlled car with paintable tires, controlling the vehicle using a screen showing the full canvas like an artistic, non-violent version of Grand Theft Auto.

The following shots demonstrate car painting, using spray-painted tires to create brushstrokes that run across the canvas.

Combining two seemingly unrelated themes into one coherent style creates a unique example of sheer number of possibilities in compositions, and they certainly succeed in attracting audience through unique, unpredictable style. However, this does not necessarily mean the outcome will always be successful, but it is definitely a worthy innovation in advertising business.

Maybe this is why I also like crossover series. Stay classy, Capcom vs. whatever!

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Expression of Joy website: http://www.expressionofjoy.com/#